Replicates

A soap maker’s new labels

Product stills and a process film for a soap works that has used the same cauldrons since 1900.

Product, olive oil soap cubes, stamped

The brief

The client came to us for craft work that had to run in print and on screens. We answered with one crew plan, a shot list with the must-have frames at the top, and a date that left room for the Marseille weather.

On the day

We filmed a full boil from oil to cut cube over two days.

The cubes were shot on stone and wood under one soft source.

The new boxes, the shop and the export catalogue use the set.

Portrait, fisherman mending a net

The job took one shoot day, with Camille Roux (director), Karim Benali (stills) on set. Selects were agreed on a tethered screen before wrap, so nothing was decided by email afterwards.

What we delivered

Everything was graded together and named for the media plan, with a readme in the archive for whoever opens it next.

See more in work, or send a similar brief.