Replicates

A swimwear label on the water

Lookbook stills and short films for a local swimwear label, shot in the calanques by boat.

Fashion, striped shirt on a wooden boat

The brief

The client came to us for apparel work that had to run in print and on screens. We answered with one crew plan, a shot list with the must-have frames at the top, and a date that left room for the Marseille weather.

On the day

We rented a launch and worked two coves before the wind rose.

Short films were cut for social in vertical and square.

Stockists in France and Spain use the lookbook.

Location, limestone cove, turquoise water

The job took one shoot day, with Camille Roux (director), Karim Benali (stills) on set. Selects were agreed on a tethered screen before wrap, so nothing was decided by email afterwards.

What we delivered

Everything was graded together and named for the media plan, with a readme in the archive for whoever opens it next.

See more in work, or send a similar brief.